WEST MIDDLESEX, Pa. -

Dealer solutions provider AutoSoft signed an agreement last week with Motive Retail to offer an innovative integration solution for AutoSoft customers.

AutoSoft said it’s is the first dealer management system provider in the market to partner with Motive Retail’s dealer system integration solutions to create a unique platform for enhanced third-party integrations. Motive Retail uses their proprietary tools, processes, and platform to implement and manage integration programs.

“This partnership drives additional value for our customers by offering a low cost, easy to use solution to enroll, certify and put third party integrations into production,” AutoSoft executive vice president Mark Hellbusch said.

“Additionally, this relationship is designed to leverage Motive Retail’s deep industry knowledge to build scalable, secure and standardized interfaces, resulting in lower costs and shortened time to market for new integration products,” Hellbusch continued.

According to Dan Seats, co-founder and principal of Motive Retail, “It is through business process integration that dealers operate in a synchronized fashion delivering and receiving the information needed as part of a seamless integrated, interactive business process.

“We are excited to be able to expand our expertise to AutoSoft’s DMS integration program,” Seats went on to say.

AutoSoft Connect Secure Data Access program, AutoSoft’s open access integration program, is designed to offer dealerships the flexibility to choose solution providers that best suit their business needs. The partnership with Motive Retail is the cornerstone of this strategy, enabling AutoSoft to:

—Provide a uniform, level playing field for all third parties where they can rapidly sign up for integrations, certify, and put integrations into production which dramatically reduces time and money for third parties.

—Leverage Motive Retail’s deep industry knowledge to build scalable, secure, and industry standard interfaces. This lowers the upfront development costs for third parties and lowers their time to market with new products that integrate with AutoSoft.

—Provide an ongoing platform that third parties can use to test new releases of their products before putting them into production. The results are higher quality and more robust integrations.

For more information about AutoSoft Connect Secure Data Access, call (800) 473-4630 or send an e-mail message to marketing@autosoft-asi.com.

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.