ATLANTA -

“Bring Your A-Game.” That’s the slogan heading Autotrader’s new B2B advertising campaign, which the company says is a “rally cry” for dealers to capture the raw emotion behind the hard work of their businesses.

The company says it’s also a reflection of its internal motivation to help its customers.

“Dealers should have high expectations of their business partners, and this campaign is as much a commitment to them that we will bring our A-Game as it is a statement on how we are uniquely equipped to help them bring theirs,” said Jared Rowe, Cox Automotive Media Division president. “We have the industry’s most well-trained sales force that partners closely with our dealer customers every day to deliver a strong portfolio of digital marketing solutions, actionable insights and local market guidance — all with the goal of helping our dealers connect with, and influence, the millions of highly engaged car shoppers on our site.”

According to the company, here are four influential areas of expertise that Autotrader explores:

  • Digital Marketing Solutions: Autotrader offers a comprehensive portfolio of solutions that enables dealers to develop effective digital marketing strategies to build their brands, drive traffic and connect their online and in-store experiences.
  • Shopper Insights: Autotrader’s unique and leading insights help dealers stay on top of consumer trends and better connect and engage today’s empowered shoppers.
  • Local Market Guidance: Autotrader helps dealers understand their local markets with the most relevant information about their local market, shoppers and competition to help inform savvy business decisions.
  • Audience & Influence: Dealers can reach the biggest online car buying and selling marketplaces with the most engaged, local shoppers.

“We will continue bringing our ‘A-Game’ to our customers by enabling them to connect with buyers in new and different ways,” Rowe continued. “As we evolve our site to give dealers more, and better, options to communicate their unique selling propositions, we are equally focused on the experience that dealers have in doing business with us. Our goal is that the new Autotrader—new in attitude as well as in appearance — will be even more satisfying for dealers.”

For more information about Autotrader’s recent campaign, click here.