HOFFMAN ESTATES, Ill. -

CDK Global announced Friday that it is enhancing its Third-Party Access (3PA) Program with expanded participation from Cox Automotive’s variety of solutions.

According to CDK, the aim of the agreement is to allow dealers the ability to more easily access their vital data and to ensure reliable and secure management of that data.

"At CDK, we understand that an ecosystem exists where our dealer clients utilize many third-parties for a variety of services," said Bob Karp, CDK’s president, Automotive Retail North America. "The 3PA Program was built to enhance integrations, allow secure data access and provide transparency to the types of data being utilized. We believe that allowing data to flow in a consistent, secure and transparent fashion is beneficial to dealers across the industry. Cox's participation in the 3PA Program demonstrates our joint interest in supporting a responsible ecosystem for all dealers."

Here’s the list of Cox’s solutions currently available via CDK’s 3PA program, as listed by the company:

  • Service offerings for both Xtime and ServicePro, including appointments and inspection
  • CRM offerings for VinSolutions and Dealertrack
  • Inventory merchandising and analytics via vAuto, HomeNet, Dealer.com and KBB
  • Marketing Services from VinSolutions and Dealertrack
  • Dealertrack F&I offerings, including Desking and Menu

Mark O’Neil, chief executive officer of the Cox Automotive Software Group, elaborated on his company’s participation with the 3PA program.

"We are pleased to be working with CDK to enable deeper integration of data to help dealers run their dealerships more effectively," O’Neil said. "We are committed to ensuring that our mutual dealer clients have uninterrupted access to the solutions they rely on today."

Here are the tenets of CDK’s 3PA Program, as listed by CDK Global:

  • Helping to prevent the corruption of data: When data corruption occurs, it can be costly and time intensive to fix. Vendors certified by the 3PA program have protocols in place to help make sure data integrity remains intact and dealers can focus on their day-to-day operations.
  • Managing secure access: Using a CDK-approved interface, dealership employees can spend less time doing unnecessary data entry and benefit from increased security.
  • Improving data syndication transparency: Dealers can also actively monitor access to their data and see where their data is being syndicated.

To learn more about the CDK Global, click here.