WESTPORT, Conn. -

During this week’s CBA LIVE 2016 Conference in Phoenix hosted by the Consumer Bankers Association, integrated customer analytics solutions provider Earnix is unveiling its new tool dedicated to off-lease vehicle remarketing and asset disposal optimization.

Using what the company described as a highly-effective analytics solution, Earnix is positioning itself to help auto finance companies to determine the right timing, pricing and channel to dispose of returned leased vehicles.

“This solution is generating interest in light of the major surge in off-lease vehicles that are headed to the U.S. vehicle market,” Earnix said in a news release.

The company added that this tool is an important component of the Earnix Auto Finance analytical solutions that were released at the end of 2015. Earnix Auto Finance analytical solutions is designed to increase automakers’ and finance company’s market share and profitability by optimizing auto finance products, distribution, pricing, rebates and incentives.

“During the next few years, the off-lease vehicle inventory in the U.S. used car market is expected to increase tremendously and as a result the market will experience a reduction in used-vehicle prices,” Earnix vice president of marketing Aviv Cohen said.

“Lenders will have to work smarter to guard their profits in their leasing portfolios. Being able to optimize performance of asset remarketing and disposal strategies will be a crucial first step in maintaining a competitive edge in this environment,” Cohen went on to say.

For more information visit www.earnix.com.