IRVINE, Calif. -

On the heels of Santander Consumer USA joining the list of commercial banks and captives using the company’s mobile platform, AutoGravity enhanced its indirect loan and lease offer app thanks to a new relationship with Kelley Blue Book.

AutoGravity on Tuesday announced the availability of Kelley Blue Book Trade-In Values in its platform. Through this collaboration, AutoGravity customers nationwide will have access to instant vehicle valuations when assessing their trade-in as they search for financing on any new or used vehicle.

In less than two years, AutoGravity has attracted over 1.3 million users who have collectively requested more than $2 billion in vehicle financing through an app available for all iOS and Android devices.

“Today’s shopper demands a seamless car buying and financing journey,” said Damon Bennett, senior director of syndication at Kelley Blue Book.

“The inclusion of Kelley Blue Book’s trusted data provides consumers an added level of confidence, offering easy access to the information they need at the right time in the buying process within the AutoGravity platform,” Bennett continued.

AutoGravity technology can connect vehicle shoppers with the financing they need to drive off the lot through an easy-to-use digital platform. Consumers can select any new or used vehicle; determine the value of their trade-in; apply for financing; and select from up to four indirect finance offers in minutes — all from one smartphone app.

“Dealers and car buyers are looking for a faster and simpler car financing process,” said Andy Hinrichs, founder and chief executive officer of AutoGravity.

“In addition to serving customers with personalized loan and lease offers from the same finance providers our dealers use, AutoGravity users have instant access to trusted trade-in values that make the car financing process that much easier,” Hinrichs continued.

And one of the potential financing sources now is Santander Consumer USA.

AutoGravity can provide car buyers with up to four tailored loan or lease offers in minutes. AutoGravity has attracted more than 1.5 million users, who have collectively requested over $2 billion in vehicle financing.

As more consumers turn to mobile devices to add vehicles to their digital shopping lists, Santander Consumer USA believes it will be uniquely positioned to reach this growing population.

“AutoGravity is a natural fit that allows us to better serve our customers and dealers with award-winning smartphone technology,” said Rich Morrin, president of Chrysler Capital and auto relationships for Santander Consumer USA.

“AutoGravity is a leading innovator in the car buying and financing experience. Finance offers from Santander Consumer USA are now available to the millions of users who use AutoGravity to help them find the car and payment that’s right for them,” Morrin continued.

SCUSA joined providers such as TD Auto Finance, U.S. Bank and Nissan Motor Acceptance that now have a relationship with AutoGravity

“The modern consumer begins their car search online, often from their smartphone in the palm of their hand,” Hinrichs said.

“Our collaboration with Santander Consumer USA expands the range of indirect financing options available to consumers who use AutoGravity to find and finance their next car on their mobile device and save hours on the car buying journey,” he went on to say.