Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on the display network.

Traditional text-based ads can only be run alongside unpaid organic search result listings on Google.com or other websites they partner with. The only images you will ever see on these pages are for related images or videos. But, in general, these are not display ads.

Display ads (often referred to as banner or image ads) show up on other websites across the Internet that provide content users are interested in. These “destination sites” partner with ad networks, like Google, to auction off space for advertisers to display their ads.

While there is far more to know about the intricacies and nuances of both search network ads and display network ads than this overview, they remain significantly different.

Until…

I stumbled upon this:

“What is that image and blurb to the right side of my search engine results,” I thought to myself? There seemed to be no mention of it anywhere online; until, digging through the depths of pages inside Google’s brain I came across this- the answer, which we will all soon become familiar with.

It’s called Knowledge Graph, a feature being rolled out to Google.com users over the next few days. I suggest checking out the video that can be found using the link above, since really only Google could explain a concept like this. If I had to take a stab at it, though, I would say it’s an intricate web of related things and places (similar to six degrees of separation) designed to make it easier for us to find things we are seeking but can’t seem to find the search terms that trigger our desired results.

Be on the look out for Knowledge Graph on your Google.com page in the next few days, and see for yourself the possibilities for your ad campaigns that this new Google feature can bring.