Facebook is constantly changing it’s website to stay fresh and new, as well as keeping up to speed with the ever changing world of online marketing.  This happens so often it can be hard to stay up to date with what is going on, but don’t worry, we are here to help!  So what’s new on Facebook this week?  The answer is retargeting.

Retargeting, in case you may have forgotten, allows you to create a list of who has visited your website and subsequently places ads on the pages they visit after. This means that if a person visits your website, they will see your various ads over and over again on different websites they visit, allowing the opportunity to keep your business at the top of their mind.

With retargeting on Facebook, an additional retargeting code is added to your dealership page, which builds a list. This list is then used to display your ads on Facebook to those same users, allowing them to see your ad again and again on their Facebook page.

Retargeting on Facebook is a very helpful tool and the bottom line is that your retargeting ads can now be expanded to Facebook. While this will require expanding the budget a little, ads can be run for as little as $25 a week! So, what are you waiting for? If you’re ready to reach the 75% of users over the driving age currently using Facebook, then contact us now to get started.