Program seeks to reduce GM dealers’ expense on MAX Digital products

General Motors has selected MAX Digital, a data-driven software provider for automotive dealers, as a turnkey program provider for its in-Market Retail, or iMR, program.

Participating GM dealers can use their iMR funds and receive GM iMR co-op match on their purchase of services from MAX Digital as a turnkey vendor for inventory management with approved products of MAX Pricing & Appraisal and MAX Ad & Syndication.

With MAX Ad & Syndication, dealerships gain access to the MAX data platform.

The platform includes a library of more than 500 million vehicle attributes, off-brand OEM build data coverage and more than 6 million unique vehicles updated daily in the market listings.

The integrations, write-back capabilities and feeds to hundreds of sites and services deliver system-wide updates.

MAX Digital currently works with some of the GM’s largest dealer groups, including Hendrick Automotive Group, Lithia Motors and Luther Automotive.

MAX Digital executive vice president Mike Cavanaugh said managing the full digital eco-system for each vehicle can be a challenge. He said the partnership makes that easier and helps GM dealers lower their monthly costs.

“It’s rewarding to give our GM dealers access to these top-tier tools at a low cost with a meaningful match from GM,” Cavanaugh said in a news release.

Using their iMR funds, existing and future GM MAX Digital customers are now eligible for reimbursement.