ATLANTA -

As the pandemic makes this year’s holiday season look and feel different in many ways — including how people will travel— a new program from Autotrader and Kelley Blue Book aims to make road trips a little warmer and help people drive in style.

The companies have created limited-edition “ugly” sweater light up face masks and steering wheel covers that they hope will spread cheer all season long.

Autotrader and Kelley Blue Book vice president of marketing Greta Crowley said the companies know it has been a challenging year.

“So we wanted to have a little fun this holiday season and try to add some cheer to consumers,” Crowley said in a news release. “The holiday masks and steering wheel covers do just that.”

Autotrader and Kelley Blue Book say keeping the holiday spirit alive is especially important this year, and as cars have become more of an escape and safe haven, keeping them looking their best is important. Seven out of 10 consumers are committed to purchasing accessories for their cars, the companies say, adding that people anticipate one to three pit stops on their holiday trips.

“Having a festive mask readily available will be key,” Autotrader and Kelley Blue Book said.

Through Friday, holiday travelers can visit http://www.holidayindrive.com for a chance to win accessories for the car and driver. Those include a pair of “ugly” holiday sweater light up face masks, which they say could make great gifts. No purchase is necessary. Entrants can also win an “ugly” holiday sweater steering wheel cover.