BUFFALO, N.Y. -

ACV said Tuesday it has acquired MAX Digital in a deal worth $60 million.

The company said bringing MAX Digital into the fold lets ACV now offer dealers inventory and pricing guidance as well as merchandising and sales enhancement tools.

MAX Digital’s software solutions will be run as a separate and independent unit, while keeping its current management and product line. The former chief executive officer of MAX Digital, Robert Granados, will lead the independent business unit.

ACV now has a litany of services across the used-vehicle spectrum, including ACV Auctions, ACV Transportation, ACV Capital and True360

"ACV's digital-first approach has empowered thousands of dealers to buy, sell and value their vehicles online with confidence," ACV CEO George Chamoun said in a news release. "This acquisition builds on our commitment to help dealers enhance their bottom-line with tools that enable efficient, informed decisions powered by digital intelligence. We are thrilled to be able to offer MAX Digital's services to our existing dealer partners."

MAX Digital provides SaaS-based software products that help dealers manage their inventory. The company’s flagship product is the FirstLook inventory management platform, which aids dealers in running appraisals and pricing vehicles. MAX Digital also offers merchandising products that help dealers promote and sell retail units.

"This event brings together two like-minded companies dedicated to delivering best-in-class solutions to the dealer community. With ACV's emphasis on trust and transparency, we know that the integrity of MAX Digital's platform will remain intact as well as our shared value of prioritizing customer feedback for long-term client relationships," Granados said in the release. "I have no doubt that MAX Digital becoming part of the innovative and exciting ACV family will be a huge plus for our customers and our people."