CHAPEL HILL, N.C. -

TradePending, which provides vehicle valuation and merchandising software to car dealers, said Wednesday it has added former CDK Global and AutoNation executive Ron Frey and AutoHook founder David Metter to its board.

Frey — who in his current role as principal at RL Frey, Inc. is working as a business and transaction advisor, automotive strategist and investor — was previously executive vice president and chief strategy officer at CDK Global and chief strategy officer at AutoNation.

Metter founded AutoHook, a company acquired by Urban Science in 2015, and has been the chief marketing officer of MileOne Auto Group and director of sales at Autobase.

“Ron and David are both familiar with the TradePending story and our passionate management team,” TradePending chief executive officer Brice Engler said in a news release. “Adding them as board members is a natural fit and a great milestone for our company.”

Frey said in the release: “TradePending is at one of the most exciting times in their company history. In seven years, they've become the authority on vehicle valuations, built and launched four successful products, and are poised for even greater growth. I'm pleased to join the team to be able to share my successes and lessons learned to help them continue their growth.”

Added Metter: “I’ve known the TradePending team for years. I’ve always loved their approach to simplifying the automotive process for dealers and consumers alike, and loved following along from the sidelines. I’m thrilled to be actively involved now in the company's future.”