TUPELO, Miss. -

Carmigo recently appointed a new chief operating officer whose previous experience includes work with firms such as Orbee, Cox Automotive and Bain & Co.

The online vehicle marketplace for individuals to sell their cars welcomed Daniel Kim as COO.

According to a news release, Kim brings more than 10 years of technology experience in the automotive industry. He oversaw the post-merger integration of Autotrader, Kelley Blue Book, vAuto, VinSolutions and HomeNet into Cox Automotive as management consultant at Bain & Co.

Kim also helped improve and standardize digital marketing for more than 1,500 automotive dealerships as the founder and chief executive officer of Orbee, a leading marketing cloud company designed exclusively for the automotive industry.

As COO at Carmigo, Kim will be working to help further create scalable processes in customer acquisition, refine Carmigo’s business model and find the right investment and strategic partners to help Carmigo achieve accelerated growth in the coming years.

The company said Kim’s unique and extensive experience in building technology companies and understanding of the automotive industry will aid in helping build Carmigo into a scalable company with the proper product-market fit.

“Andrew and the team at Carmigo have built an amazing industry-first consumer-to-dealership (C2D) auction platform to help consumers get the most for their vehicle while providing access to quality inventory to automotive dealerships,” Kim said in the news release. “I’m excited to join this team to help Carmigo realize its vision in revolutionizing the way consumers sell their vehicles and the way dealerships source their inventory."

The company went on to note that Kim joins Carmigo at a critical moment in the automotive industry when inventory shortages have created a need for dealerships to find non-traditional sources to procure vehicles and a need for consumers to find the best price for selling the vehicle in a price-volatile market.

“We are very excited to welcome Daniel to Carmigo. Daniel brings extensive industry and tech company building experience which will help provide guidance for our young and fast-growing company,” said Andrew Warmath, chief executive officer and founder of Carmigo.

“We have learned so much in our first full year and I am excited to be working alongside Daniel to grow exponentially in the coming years,” Warmath went on to say.