Quantum5 reinforced its executive management team on Monday.

The company that offers a platform designed "to transform dealership training and bridge the gap between the traditional and digital customer" announced the hiring of Blair King as its new vice president of marketing and Matt Montgomery as its vice president of accounting and finance.

King, who previously was that brand manager and director of marketing for CallRevu, a call monitoring and phone skills training company, brings more than a decade of SaaS automotive experience.

Most recently, King served as director of marketing for ZipDeal, a start-up company designed to streamline the vehicle-buying experience. In her new role as vice president of marketing for Quantum5, the company said King will oversee the development of the company’s marketing strategy for new and existing products, as well as the implementation of its marketing and brand strategy through campaigns, digital marketing, graphics, trade shows and public relations.

“I’ve listened to tens of thousands of inbound calls for dealerships. I know firsthand the pain points felt by both dealers and consumers. From those conversations, I also learned that the secret to dealership success is effective, unique and sustainable training,” King said in a news release. “And that’s what attracted me to Quantum5 and its advanced learning platform.

“I am truly thrilled to be a part of their executive management team and to help dealers thrive with our training solution. Simply put, I couldn’t envision a better fit for my skillset and mindset,” King continued.

Quantum5 highlighted that Montgomery brings with him nearly 25 years of experience as an accounting professional. Montgomery previously worked for more than a decade at Sharp Electronics Corp., where he ultimately served as controller for the Arizona and New Mexico markets, focusing on office products sales and service, professional displays and IT services.

For Quantum5, the company said Montgomery will oversee all financial aspects of the its business and will be instrumental in helping to manage its growth, bottom-line and finances.

“As a strong personal advocate of employee development, I am pleased to be part of the Quantum5 executive management team,” Montgomery said in the news release. “I completely agree with the company’s overall mission of providing meaningful, data-driven training for dealership employees.

“I especially look forward to working alongside other members of the management team as we continue to change the concept of training,” he added.

Unlike other training programs, Quantum5 looks to blend the power of in-person skills training with backend technology that includes artificial intelligence learning, gamification and community building to create ongoing proficiency in learners.

As sales and service teams work their way through the different levels of the app, Quantum5 explained that they become better at determining needs and motivations of buyers, delivering value and handling objections.

Quantum5 chief executive officer and co-founder David O’Brien noted how the new executives will help the company provider its clients with skills to increase both sales and upsell service opportunities, bridging the gap between traditional and digital retail customers.

“The market response to our relationship-based learning process has been overwhelmingly positive and, as a result, we’re rapidly growing market share,” O’Brien said. “What we love about bringing Blair and Matt on-board is that they both truly understand the enormous value of advanced learning. They get it.”

For more information about Quantum5, visit www.quantum5.ai.