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OAK BROOK, Ill. — Dale Pollak, chairman and founder of vAuto, is giving an online seminar later this month that aims to demonstrate to dealers the strategies needed to effectively sell used vehicles on the Web.

"Pixel Management Presented by Dale Pollak" will be held Aug. 23 from 11 a.m. (CST) to noon.

"The auto industry has recognized the used-car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace," officials noted.

"Dale Pollak, a leading used-car expert and bestselling author, will present Pixel Management, conditions and metrics necessary for effective used car online merchandising," they added. 

Those interested in attending should visit https://www2.gotomeeting.com/register/136769186 to register. Officials emphasized that space is limited.

Registrants will be sent a confirmation e-mail after they sign up.

The seminar does have a few system requirements, which are as follows:

For PC-based attendees must have either Windows 7, Vista, XP, 2003 Server or 2000; while Macintosh-based attendees must have either Mac OS X 10.4.11 (Tiger) or newer software.