Former Bank of America executive Jayson Crouch has joined Haig Partners, a buy-sell advisory firm to dealership owners, as its new managing director.

Haig Partners said Crouch will help lead the firm’s growth on the West Coast.

Crouch previously served as Bank of America’s senior vice president of national accounts, focusing on the top 150 dealership groups in the western U.S. His commercial banking experience also includes overseeing luxury automotive brands’ remarketing and customer loyalty strategies for JPMorgan Chase.

Crouch also brings more than 10 years of experience with Toyota Financial Services, during which he had an insider’s view of many of the nation’s premier dealerships.

Haig Partners president Alan Haig said Crouch’s experience in the auto industry and with Toyota Financial in particular “will significantly bolster our ability to provide unparalleled guidance to owners of higher-value dealerships in key markets” in the West.

“He has invaluable insights into what makes Toyota such a desirable franchise and has built trusted relationships with hundreds of Toyota and Lexus dealers,” Haig said. “Haig Partners has a proven track record of facilitating the sale of some of the highest-value Toyota stores, including two record-breaking deals with John Elway’s Crown Toyota and, more recently, Al Hendrickson Toyota.”

Haig said his company has been involved in more than 200 dealership sales in the Southwest and West Coast, and said the addition of Crouch “will further elevate our ability to maximize the value of our client’s businesses when they are ready to sell.”

Crouch called Haig Partners “an exciting destination for my professional journey.”

“I have always aligned myself with leading companies such as Toyota, JP Morgan and Bank of America,” he said. “Haig Partners has established a national reputation for being honest and highly effective in advising its clients to help them maximize the value of their dealerships. These traits resonate with my core values.

“Collaborating with Alan Haig and the rest of the team at Haig Partners while bringing my experience and robust network is a perfect synergy. I am proud to establish the West Coast office for Haig Partners.”