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AUBURN HILLS, Mich. — Aimed at leveraging and growing the brand further, Chrysler Group officials on Wednesday revealed details about the upcoming launch of a special edition Mopar version of one of its vehicles.

Scheduled to arrive at Dodge dealerships next month is the Mopar '10, a Mopar 2010 Dodge Challenger.

Executives explained Dodge and Mopar collaborated to create the Mopar '10, which is a "Mopar modified" 2010 Dodge Challenger R/T. They highlighted features such as the 5.7-liter HEMI V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps and a unique engine cover.

Under the decklid is a rear strut-tower brace that the automaker believes can stiffen the chassis and improve the vehicle's handling characteristics.

Chrysler mentioned the Mopar '10 will be available in brilliant black with a choice of three accent colors: Mopar blue, red or silver. The company noted accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats.

Some of the other exterior features the company pointed out included 20-inch forged heritage gloss-black wheels, black-chromed grille surround and a functional, vented T/A-style hood with vintage hood pins.

The company went on to indicate Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.

Officials rattled off several interior features, too, including Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.

The automaker also is going to hand over several other unique products when a customer purchases a Mopar '10. The package includes a special owner kit with a certificate noting the VIN, date of build completion and build number. The kit also has a limited edition sketch of the vehicle signed by Chrysler design chief Mark Trostle, a book that highlights the special vehicle build and Mopar '10 merchandise.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," explained Pietro Gorlier, president and chief executive officer of Mopar.

"Dodge put the heart into this Challenger, and Mopar added the soul. The result is a unique, special-edition car that only we can offer," Gorlier added.

The automaker indicated the MSRP for the Mopar '10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination.

The company also mentioned that customers may pre-order now.

"Mopar '10 has a wicked, sinister appearance that will turn heads," declared Ralph Gilles, president and CEO of Dodge.

"The Mopar brand resonates with hard-core enthusiasts, and this car will too," Gilles concluded.