Orbee and ActivEngage are working together to help dealerships.

This week, the provider of customer experience middleware for the automotive industry said it has integrated with the automotive chat and text communications platform.

Orbee and ActivEngage highlighted their integration allows for the data from a shopper’s interaction through the ActivEngage platform to be unified with the rest of their historical journey data stored in Orbee’s system.

The companies contend that online chat and SMS communication have been the most prevalent touchpoints for dealership customers for at least the last decade.

Orbee and ActivEngage think a unified view of a shopper’s journey, enabled by this integration, can empower dealerships with a more enhanced understanding, allowing for personalized engagement in other channels and marketing strategies poised to transform customer experiences.

“Dealerships can access a complete picture of their shoppers’ journeys, from website visits to chat engagements, enabling personalized interactions that significantly enhance the buying experience,” Orbee co-founder and CEO Atul Patel in a news release.

Furthermore, the companies said this integration can enable mutual customers of ActivEngage and Orbee to gain access to higher-value data points extracted from the intelligent and thoughtful conversations between their customers and ActivEngage engagement experts, who are trained in dealership operations.

“Integrating ActivEngage with our customer data platform is a game-changer for the automotive retail industry. It allows the data from human-based interactions to be correlated with digital touchpoints to identify important patterns in shopper journeys,” Patel said.

“Dealerships can access a complete picture of their shoppers’ journeys, from website visits to chat engagements, enabling personalized interactions that significantly enhance the buying experience,” Patel continued.

ActivEngage CEO Ted Rubin added in the news release, “When Orbee came to us looking to integrate, we knew this would be a huge win for our respective dealers. ActivEngage has always addressed our customers’ conversations with thought and detail that is clearly unmatched in the industry, proven by our closing ratio

“By integrating Orbee, dealers can take advantage of what may have previously been untapped value. Leveraging the data points from all the marketplaces where we interact on behalf of the dealer, Orbee uses that information to enhance dealership marketing to its customers. It is like knowing what a customer actually thinks and using that information to market to them directly,” Rubin went on to say.

For more information about this integration, visit Orbee’s integration library.