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CARY, N.C. — Certified pre-owned vehicles already are deeply entrenched in the industry, but finding the best ways to harness the profitability of those highly coveted units can be a challenge. It's why the Pre-Owned Automobile Dealers Alliance is dedicating its next free dealer Webinar just to this topic.

The upcoming segment of POADA's monthly series, Pre-Owned LIVE, is scheduled for next Tuesday at 2 p.m. EDT. This next free Webinar is titled, "Taking Advantage of the Certified Pre-Owned Value Proposition," and includes a quartet of experts ready to share their insights.

Dealership management and the entire used-vehicle department not only can receive valuable guidance, but participants also have the opportunity to ask questions during the 45-minute session. Among the presenters are:

—Black Book with Ricky Beggs, vice president and managing editor.

—Carfax with Jay Luna, process improvement manager.

—APCO/EasyCare with Dave Colville, national director of OEM accounts.

—Kelley Blue Book with Juan Flores, director of vehicle valuation.

"With rising pre-owned prices and incentives designed to move new cars now — this Webinar will provide insight and intelligence on buying and selling the right used vehicles at the right place at the right time," stressed POADA executive Bill Zadeits.

To complete the Webinar's free registration, click here.

For more details about the POADA, visit http://www.poada.biz/.