Terry MacCauley loves his job and loves talking about it. That’s why the enthusiastic founder, president and CEO of Big Time Advertising and Marketing is becoming a popular speaker at auto industry events.

Auto Remarketing Podcast host Andrew Friedlander finally caught up with MacCauley during the 2024 NIADA Convention and Expo in Las Vegas for a lively conversation about marketing, how to avoid diminishing returns from the money you spend on it, and having fun with artificial intelligence.

Listen to the conversation in the window below.