For years, Kathi Kruse has made her name working with car dealers to improve their social media presence, digital marketing and online reputation management. But her roots are in the financial side of the dealership, which is why she’s created a new business – Automotive CFO-To-Go, offering her experience and expertise as a chief financial officer to dealers in need of help in that area.

In this episode of the Auto Remarketing Podcast, recorded on-site at the 2024 NIADA Convention and Expo in Las Vegas, Kruse discusses the role of a dealership CFO, as well as opportunities for dealers to engage with consumers on social media.

Listen to the conversation in the window below.