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CARY, N.C. — AutoRemarketing.com readers this week were intrigued by reports about an internal memo that discussed General Motors' stance about a nickname connected with one of its signature brands.

Also drawing in plenty of interest was a story about a new program rollout from ADESA that the auction company unveiled during the ongoing National Independent Automobile Dealers Association Annual Convention.

The top five stories from AutoRemarketing.com this week are:

1. GM Says Chevy Nickname Will Live on Despite Contrary Reports

DETROIT — A New York Times article out this week proclaimed that the Chevy nickname might be falling by the wayside after it obtained an internal memo from General Motors that discouraged the usage of the moniker. However, in a quick turn of events, GM is now backpedaling, saying that …

2. ADESA Says New Program Can Benefit Both Buying, Selling Dealers

CARMEL, Ind. — ADESA has rolled out a new program nationally that it says can give both buying and selling dealers greater confidence in the wholesale marketplace. Through the Dealer Preferred program …

3. Some Hertz Rent2Buy Listings Now at AutoTrader.com

PARK RIDGE, N.J. — Hertz continued to broaden the scope of its online vehicle sales program Hertz Rent2Buy, this time with a partnership with AutoTrader.com. Executives recently revealed that the first phase of this agreement means more than …

4. ADESA Predicts Looming Peak in Used Price Growth

CARMEL, Ind. — After reaching the third-consecutive month at an average price above $10,500, ADESA Analytical Services is predicting that this trend in wholesale prices points to a "looming peak in vehicle-vehicle price growth." The previous all-time price record came in at …

5. GE Fleet Appoints New Senior VP of Sales

EDEN PRAIRIE, Minn. — GE Capital Fleet Services revealed Monday that it has named a new senior vice president of sales. Named to the post was …

Editor's Note: For more, stay tuned to the Auto Remarketing Today daily e-newsletter for the latest breaking news in the industry. Also, visit our sister publication, SubPrime Auto Finance News, to learn more about the trend and challenges facing the auto finance industry.