4 reasons why your dealership’s mobile site might need attention
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DealerFire highlighted four key reasons why dealerships should prioritize a mobile-friendly website since car shoppers are increasingly turning to their mobile devices to research and purchase vehicles.
The provider of dealership websites and digital marketing solutions claimed that more than half of all web traffic now comes from smartphones and tablets, “which means a significant portion of potential customers are browsing on the go.
“If a dealership’s website isn’t mobile-friendly, it will likely be slow, clunky and difficult to navigate,” DealerFire continued in a news release. “Frustrated shoppers will simply bounce and head to a competitor with a user-friendly mobile experience.”
What should a well-designed mobile website have? DealerFire began by pointing out that the site should provide car shoppers with easy access to all the information they need.
“They can browse detailed vehicle listings, view high-quality photos, explore financing options and find contact details,” DealerFire said. “This user-friendly experience fosters trust and makes it easier for potential customers to take the next step, whether it’s contacting the dealership, scheduling a test drive or even initiating the online buying process.”
Next, DealerFire mentioned the digital path a potential buyer might use to get to your store site.
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“Google prioritizes mobile-friendly websites in search results,” DealerFire said. “A responsive website that looks great and functions flawlessly on all devices will rank higher in search engine results pages (SERPs).
“A higher ranking translates to increased visibility, attracting more qualified leads directly to the dealership’s digital doorstep,” experts added.
Finally, DealerFire reiterated mobile searches are often location-based.
“With a mobile-optimized website, dealerships will be better positioned to capture local car shoppers seeking dealerships in their area,” DealerFire said. “Location targeting is especially crucial for driving showroom traffic and converting those eager customers into sales.”
For dealers who need assistance with their mobile site or other marketing initiatives, they can reach DealerFire at (888) 655-1435, [email protected] or at https://www.dealerfire.com.
