Next up on our series of shows from the Canada’s Used Car Week Podcast Stage is a conversation with Guy Potvin, digital success manager at iPacket.

Potvin discusses his CUCW presentation on how “Informed Buyers are Driving the Future of Retail,” explaining the type of information car buyers want and how dealers should provide that info.

Plus, he explains why “you can’t engage a 2024 buyer with a 1994 sales process.”

Listen to the conversation in the window below and stay tuned for more from Canada’s Used Car Week.