Cox Automotive has added automatic adjustments for factory-installed options and packages to its Manheim Market Report wholesale vehicle valuation tool, calling “an industry first.”

The company said the addition is possible because of the integration of OEM build data with Cox Automotive’s first-party transaction data and proprietary modeling, which it said creates “an unrivaled level of precision.”

MMR was used nearly 2.6 billion times in the last year to value vehicles, Cox said.

“While MMR has undergone a major evolution in the past several years to become the living, market-responsive algorithm it is today, a tool as impactful and ubiquitous as this deserves continuous innovation,” senior vice president of digital inventory and supply chain solutions Joe Kichler said in a news release.

“VIN-specific, automated build adjustments are a massive leap forward for clients, and we’re more confident than ever that MMR will give them the most accurate vehicle valuations available today.”

MMR values have been based on year-make-model-trim data, with additional manual adjustments available for mileage, region, condition and color. But, Cox Automotive noted in a news release, a vehicle’s specific options and packages can influence its value, positively or negatively, compared to the typical configuration, and automation is “the key” to making that available to its clients quickly.

“When it comes to artificial intelligence, the quality of the inputs determines the accuracy of the results,” chief data officer Ben Flusberg said. “Clients can be confident knowing MMR is refreshed daily, based on more first-party transactions than any other guidebook in the industry, and now includes high-quality OEM build data — not incomplete data based on partial VINs and website scraping.”

With the integration of OEM build data in place, some 85% of vehicles transacted in the Manheim marketplace can now receive an automatic MMR adjustment based on their VIN-specific options and packages, Cox said, receiving values that account for high-value options like heated seats, adaptive cruise control and more.