Fullpath announced it has reached “a significant milestone.”

The automotive customer data platform and marketing automation engine has been approved as an official vendor for Jaguar Land Rover’s Digital Certified Program for dealerships.

In a news release from one of this year’s Emerging 8 honorees, Fullpath said its integration with JLR’s Digital Certified Program “aims to enhance the customer journey, driving greater engagement, retention and satisfaction for Jaguar and Land Rover customers.”

The company said those customers will qualify Modern Luxury Co-Op Demand Generation funds from the JLR program.

Fullpath’s customer data platform is designed to consolidate siloed data sources and activate advanced datasets to deliver personalized customer experiences through artificial intelligence and marketing automation.

“This approval is a testament to the innovative solutions we offer and our commitment to helping automotive dealerships thrive in an increasingly competitive market,” Fullpath vice president of business development Mike DeCecco said. “We look forward to working closely with JLR dealerships to unlock new levels of customer insight and engagement.”