DealerOn is expanding its digital marketing capabilities by adding a company.

The provider of dealership websites and sales and marketing enablement technology has acquired Sincro, a provider of auto dealership marketing technology, from Ansira.

Financial terms of the transaction were not disclosed.

DealerOn said integrating Sincro’s technology offerings into its existing products and services allows it to offer a more comprehensive set of digital tools, including website, vehicle inventory, advertising, retailing and SEO capabilities.

DealerOn co-founder and CEO Ali Amirrezvani said the deal brings together two companies with long histories as leaders in digital marketing for OEMs and dealers, as well as “considerable” technological expertise.

“Both our companies have always shared a focus on delivering competitive advantage and an amazing service experience in an increasingly competitive retail environment,” he said. “By combining our expertise, we are confident DealerOn will continue to drive the next generation of automotive retail technology on which dealers rely.”

Ansira CEO Paul Tibbitt said DealerOn will benefit from the “top-tier talent and proprietary technology” at Sincro.

“DealerOn has established itself as a premier force for growth in the automotive sales and marketing software industry,” he said. “It was important that we found a place where the team and the tech can flourish, grow and continue to innovate for dealer customers, and I am confident DealerOn is the ideal home for them.

“As part of the DealerOn brand, Sincro will continue providing customers with the dedicated service they have come to expect, while leveraging DealerOn’s state-of-the-art technology platform to deliver a more comprehensive set of sales and marketing tools to drive success for dealers.”

The companies said the Sincro acquisition includes automotive tier-three customers (dealers)  while Ansira will continue to support “its long-tenured auto OEM and tier-two auto clients,” among the many industries it serves.