There’s a unique auction happening now in Texas generating thousands of dollars in bids. And it’s not for classic muscle cars or a trio of cherries that you know you can retail quickly and for hefty gross profits.

Rather, My Plates — the official vendor for specialty license plates in Texas — is auctioning a limited release of 50 unique lots of license plate messages and numbers as part of its 2024 Great Plate Auction.

The online sale that’s running through next Wednesday includes the opportunity to get simple words on a license plate such as, “Winner,” “True,” and “Burger.” There are also ones available for fans of the University of Texas and Texas A&M University.

“There are a lot of fun and unique plate messages available in this auction, providing Texans a great opportunity to secure one as their official plate,” said Steve Farrar, CEO and president of My Plates.

In a news release, the company highlighted some previous auction results, including:

—12THMAN sold for $115,000 in September 2013, making it the most expensive plate message in Texas.

—HOUSTON sold for $25,000 in January 2013.

—3 sold for $20,500 in May 2019.

—0001 sold for $27,500 in March 2022.

—ALAMO sold for $10,250 in March 2016.

—99 sold for $9,000 in April 2018.

—1969 sold for $5,250 in August 2017.

“The Great Plate Auction is a fun opportunity to showcase your love for a sport, activity, or passion, or to just give you an opportunity to customize your vehicle with a rare plate message,” the company said. “There are over 100 eligible My Plates Select background designs to choose from to display a winning plate message, including our new premium embossed designs.”

The online auction can be accessed at http://www.myplates.com/auction.