Charisma! Communications, a public relations firm focused on automotive technology, has created a new division to produce comprehensive research reports.

The company said CC Insights!, led by an independent group of industry analysts, will focus on “deep-dive” reports on industry trends such as connected cars, manufacturer certified programs and the evolving electric vehicle landscape.

The reports, intended for manufacturers, dealers, vendors and analysts, are designed to reveal tactical strategies to get ahead in the automotive industry.

The new division will also be offering smaller commissioned research reports for technology providers and partners looking to build on their brand and expertise.

“The automotive industry is evolving fast and we strive to deliver content to help our clients, partners and friends make the most informed decisions possible,” Charisma! Communications founder Laurie Halter said. “So, it made perfect sense to add a research arm to our portfolio of solutions.”

The first CC Insights! research report, Cybersecurity Resilience: A Guide for Auto Dealers includes insights about the latest risks and cyber threats and how they impact dealerships, risk management strategies to protect systems and avoid disruptions, and how strong cybersecurity can enhance revenue streams.

The report is available for purchase here.

“We are really looking forward to launching with our first cybersecurity report,” Halter said, “and are looking for direct feedback from the industry on what they’d most like to see next in terms of trends.”