In a move effective immediately, Cars Commerce announced on Thursday the appointment of Lisa Gosselin as its chief commercial officer, succeeding Doug Miller.

The company highlighted Gosselin brings more than 25 years of commercial leadership experience within SaaS, adtech and data across key verticals including retail and automotive. Cars Commerce said the move helps accelerate its platform and growth strategy.

“As we continue to simplify the automotive retail and wholesale experience, Lisa is a welcomed addition to our executive team. She is a transformative leader who has built high-performing go-to-market teams and created proven strategies to deliver top- and bottom-line growth,” Cars Commerce CEO Alex Vetter said in a news release. “I am confident Lisa will help us create an exceptional customer experience that deepens product adoption and accelerates growth.

“Over the last seven years, Doug Miller oversaw the expansion of our suite of platform solutions, helped launch our unified Cars Commerce commercial brand and created an inspiring sales culture. We are grateful for his leadership and service to Cars Commerce and the automotive industry” Vetter continued.

In her new role, Gosselin will oversee the company’s sales channels. She will also be responsible for optimizing Cars Commerce’s go-to-market strategy, deepening strategic partnerships, driving revenue growth and creating long-term value for dealers, OEMs and commercial partners.

Prior to Cars Commerce, Gosselin served as chief revenue officer at Numerator, a Bain Capital-backed data and technology firm. Since joining the company in 2020, she transformed Numerator’s commercial organization and led the team to four consecutive years of double-digit growth.

Before Numerator, Gosselin was a senior leader at Conversant-Epsilon for five years, leading U.S. business development and CRM solutions as well as the auto vertical supporting OEMs.

In addition, Gosselin spent 14 years at Catalina Marketing, a provider of data-driven marketing solutions.

Gosselin also served in multiple roles at Anheuser-Busch, PepsiCo, and Suntory, Inc.

“I’m thrilled to join Cars Commerce and work alongside such a dynamic team,” Gosselin said. “I look forward to deepening the partnerships with our customers to drive efficiency, profitability and impactful outcomes for their businesses. It is a pivotal time to join the automotive industry and the Cars Commerce team.

“I’m excited to build on the company’s momentum and contribute to its next phase of growth,” she went on to say.