Tom Brady: used-car salesman? Hertz puts QB in lineup to pitch its sales operation

Tom Brady is on the lot, starring in a new ad for Hertz Car Sales that promotes the giveaway of a 2023 Cadillac XT5 signed by the seven-time Super Bowl winner. Photo courtesy of Hertz.
Hertz is putting Tom Brady in at a new position: used-car salesman.
The seven-time Super Bowl-champion quarterback-turned-Fox broadcaster is the star of a new ad for Hertz Car Sales to boost consumer awareness that the rental car giant is also in the business of selling vehicles.
And to give that boost even more juice, Hertz is giving away a 2023 Cadillac XT5 — autographed by Brady.
“Tom Brady might be collecting jobs like he collected championship rings, but he’s proving to be a genuine MVP in the used-car game,” Hertz Car Sales executive vice president Jeff Adams said. “He’s showcasing our Hertz Car Sales vehicles with the same precision he showed on the field — and why premium vehicles like the Cadillac XT5 offer that perfect blend of luxury and reliability. When it comes to delivering value to customers, Brady’s definitely a pro.”
In a news release, Hertz said the XT5 luxury SUV is equipped with a navigation system, power moonroof, wireless phone connectivity, emergency communications system, lane departure, leather upholstery — and Brady’s handwritten signature on the driver’s side visor.
The vehicle is valued at more than $31,000, and the prize also includes $5,000 cash. Entries are available through April 14 at hertz.com/tombradyusedcar.com.
The company said customers can shop for pre-owned vehicles online or at more than 40 retail locations nationwide, offering Hertz Certified vehicles with “clear, upfront pricing” that can be delivered to the buyer’s door.
Hertz Certified vehicles undergo a 115-point certification process and include a 12-month/12,000-mile limited powertrain warranty, along with Hertz Car Sales’ buy-back guarantee.
“Hertz Car Sales has come up with the perfect game plan with their seamless certification process, wide selection of premium vehicles and clear upfront pricing,” Brady said. “Hertz is committed to delivering exceptional service to their customers. I’m excited to work alongside their team and help people find the right car for them.”