Work Truck Solutions announced it has secured a strategic majority investment from Rubicon Technology Partners, a Boulder, Colo.-based private equity firm focused on investing in and growing software companies.

In a news release, the software provider said it “remains committed to its leadership role in the commercial vehicle market by delivering the same thoughtful software, consultative service and tailored partnerships the market has come to expect.”

Rubicon’s investment will be used to accelerate product initiatives, strengthen relationships with OEMs, upfitters and dealerships, and helping all stakeholders drive growth and profitability, the company said.

“I founded Work Truck Solutions to solve big challenges in the commercial vehicle industry by providing technology for dealers and their entire supply chain to better serve their business customers,” founder and chief vision officer Kathryn Schifferle said. “Due to the increasing focus on this critical ecosystem, we sought the right partner to help us further scale our solutions.

“We are very excited to have found Rubicon, which will provide experience, resources and additional enthusiasm to continue building on the foundation we’ve established.”

Rubicon principal Ben Falloon said it was clear after meeting Schifferle, CEO Aaron Johnson and Work Truck Solutions’ leadership, “why they are regarded as pacesetters in the commercial vehicle ecosystem.”

“The world’s largest automotive manufacturers, upfitters and dealerships have entrusted their commercial vehicle business with Work Truck Solutions,” he said, “which is a testament to both their unique value proposition in the market today and also their forward-looking product vision.”

Presidio Technology Partners served as financial advisor to Work Truck Solutions for the transaction.