Automotive Ventures general partner Steve Greenfield works with a wide array of investors and start-up companies.

Greenfield can now add Assurant Ventures to his list of industry collaborations.

The venture capital investment arm of Assurant on Wednesday announced an investment in Automotive Ventures’ Mobility Fund II. The fund focuses on identifying and supporting innovative early-stage startups across the mobility ecosystem and will enable Assurant Global Automotive to better support automotive dealer clients.

“We’re thrilled to have a chance to work with Assurant Ventures in the new fund,” Greenfield said in a news release.

“We look forward to sharing deal flow, working collaboratively with their team, and co-investing in early-stage startups across the mobility spectrum,” continued Greenfield, who will be on stage multiple times during the Auto Intel Summit that begins on April 8 in Cary, N.C.

Automotive Ventures closely monitors cutting-edge startups focused on the dealership ecosystem, including dealership performance, digital retailing, and aftermarket services.

“Automotive Ventures provides unique access to a curated pipeline of promising early-stage mobility companies that we may not otherwise discover,” said AJ Fang, partner at Assurant Ventures. “This investment brings strategic value to our business and presents a powerful opportunity to co-invest in tools and technologies that support our automotive dealer partners in the evolving mobility space.”

Assurant said it is committed to serving a diverse, global network of dealership partners and this investment underscores the pursuit of technologies to support them.

The Automotive Ventures Mobility Fund II is the firm’s third fund. Automotive Ventures has made 39 investments out of three funds and has $35 million under management and typically invests $250,000 into seed-stage mobility startups around the world.

“As the pace of innovation in mobility accelerates, Assurant remains an active partner in bringing new technology to our dealer customers,” said Jeff Strickland, EVP and president of Assurant Global Automotive.

“We look forward to working with Automotive Ventures to identify and evaluate next-gen solutions. Combined with our more than 60 years of retail support and dealership performance management, these efforts will help drive outstanding service and performance for our clients,” Strickland went on to say.