AUBURN HILLS, Mich. -

Chrysler’s Jeep brand has expanded its “geosocial” presence, announcing Tuesday that it now has a Foursquare profile.

Jeep claims that it is the first auto brand to sign on to Foursquare, which, as some may know, is a location-based social-networking application.

Doing so gives Jeep quite an audience to tap into, as officials said there are than 3 million users on Foursquare.

Explaining its plans for the social network, Jeep said it will send out “tips” to its Foursquare followers via their mobile devices. Followers must “check-in” at spots specified by Jeep to retrieve these messages.

Through these tips, Jeep said its followers can learn about historical monuments, national parks, off-road venues, trails, lakes and outdoor locations.

There are more than 30 tips available from Jeep via Foursquare at the moment.

Another element of the brand’s geosocial movement is TripCast by Jeep. Consumers can use this iPhone application to keep their friends up to date on the progress of their trips on their Facebook and Twitter pages.

“The Jeep brand and its community share a passion for travel and outdoor adventure; the Jeep Foursquare profile will provide insight to the brand’s favorite destinations and tips on what to do and where to go upon arrival,” stated Susan Thomson, Chrysler’s head of media, social media and customer relationship management.

“While at the Jeep Foursquare profile, consumers also are able to share their tips and experiences for other Jeep brand consumers,” she added.