CINCINNATI -
Dealer Specialties said late last week that it will be offering an integration application that is designed to enable its dealer customers to make instantaneous pricing and vehicle comment updates through vAuto.

In essence, when a dealer customer uses vAuto to make an adjustment, the change will be instantaneously reflected in the Dealer Specialties inventory management tool, officials explained

Now, dealer customers using vAuto can see changes they make via vAuto within their integrated Dealer Specialties IVM and website product in “mere seconds,” instead of “hours,” officials noted.
Offering his commentary, vAuto president and chief executive officer Keith Jezek noted:  “We are always looking for increased functionality that will simplify inventory management processes and result in a quicker time to market for used vehicles. Dealer Specialties’ Web distribution enhancement will allow our dealers to have their pricing decisions implemented instantaneously, offering them a real-time competitive advantage.”
Glenn Garvin, group general manager for Dominion Dealer Solutions (Dealer Specialties’ parent company), added: “Price changes are critical in today’s fast-paced internet retail environment. Dealers who invest in pricing analytics tools have their finger on the pulse of the market.
“This real-time integration allows them to have their changes reflected in an increasingly time-sensitive industry. Our ability to leverage real-time inventory updates with vAuto dramatically empowers those customers that use both products,” he continued.