SANTA MONICA, Calif. -

After reaching an initial goal of 100,000 new-vehicle sales, TrueCar.com officials discovered Monday that consumers have now used their site for more than 200,000 sales.

Officials revealed that it took 48 months since the company’s inception in 2006 to reach the 100,000-sales mark; however, the second milestone took less than a year. TrueCar reported a growth rate of 146 percent since November of last year.

Officials mentioned the 200,000th vehicle sold was a 2011 Toyota Highlander in Madison, Wis, that went  to a buyer referred by one of Zag’s affinity, membership-based online buying programs.

Continuing on, the company revealed that more than 1.4 million TrueCar price reports were viewed by consumers in November, extending a pattern of significant month-over-month rises.

Moreover, company officials stressed that they soon plan to launch two used-vehicle solutions — ClearBook and TrueTrade — which they insist can help bolster consumer confidence about trade-in values.

“Reaching 200,000 car sales is a huge milestone, but achieving 100,000 of those sales in less than a quarter of the time it took to reach the first 100,000, really makes a statement about how quickly we’re growing. This is a testament to how the Internet, up-front pricing and transparency have forever changed the retail model for automotive," said TrueCar.com founder and chief executive officer Scott Painter.