EasyCare Reveals Recent Acquisition

EasyCare revealed a new acquisition this week, announcing that it recently bought technology company CoVideo.

Explaining the services of CoVideo, officials noted that it offers a proprietary format for streaming video e-mail. They said it is easy to use and is designed to allow dealers to connect with current customers, potential customers and employees in an efficient manner.

“We are always looking for opportunities to help our dealers reach their current and potential customers in personal, meaningful ways,” explained EasyCare’s vice president of marketing and customer experience Jennifer Silverberg.

“When customers are sent a video e-mail message, it makes an impression because of the face-to-face interaction and emotion conveyed by a ‘real’ person,” she continued. “This helps strengthen the bond between the sales or service person at the dealership and the customer even before they ever walk into the dealership, because the customer feels they have already ‘met.’ This process has proven especially effective on getting results on Internet leads.”

Larry Dorfman, EasyCare’s chairman and chief executive officer, added: “CoVideo has developed an application that takes interpersonal communication with the customer to a new level. Whether it is communicating with customers in the dealer’s current database, responding to an Internet request, campaigning for new opportunities in service or sales, or giving the dealer or managers the ability to personally communicate with each other internally, the CoVideo process ‘touches’ the consumer differently and creates a bond that is stronger than any other we have seen.

“Also, it has created a much better way for us to communicate within our almost 600-person organization and the nearly 2,000 dealers we support with EasyCare benefits and services,” he continued.

Offering his input, CoVideo CEO Ed Mugg noted: “Over our six years in business we have worked with several dealerships and groups and gotten very strong results. We are excited to extend our reach significantly deeper into the automotive category as a part of EasyCare.

“Dealers tell us that they count on EasyCare to bring them innovative solutions that differentiate their dealership and drive customer interest and loyalty, and we’re excited to add CoVideo to the EasyCare package of benefits,” he concluded.