ATLANTA -

EasyCare — which administers CarMark, a certified program offered by the Pre-Owned Automobile Dealers Alliance — and Carfax created a partnership this week aimed at providing an automatic link to participating dealers’ Carfax Vehicle History Reports from their EasyCare CoVideo messages. Carfax is a POADA Partner company.

Company officials believe that Internet shoppers now can easily receive a complete package of vehicle information, including personalized video vehicle walk‐arounds, Carfax Report, dealership information and complete contact information.

“Used car buyers expect to see a Carfax Vehicle History Report wherever they shop,” declared Larry Gamache, communications director for Carfax.

“CoVideo makes it easy for dealers to give potential customers the information they need to make a faster buying decision,” Gamache continued.

Larry Dorfman, chief executive officer of EasyCare, added, “This agreement with Carfax is an important part of our stated commitment to deliver proven processes and comprehensive support to bring more customers buying more from EasyCare dealerships more profitably.

“Together with Carfax, we’re helping dealers address the increasing demand for transparency in the pre‐owned vehicle buying process,” Dorfman went on to say.

The two companies intend to expand the parameters of this agreement in ways that will further enhance the customer’s confidence when shopping for pre‐owned vehicles.

“The Carfax Vehicle History Report helps tell the vehicle’s story, while CoVideo makes it easy for a dealer to forge a personal connection by providing a real look at the car itself, and by introducing the dealership personnel ‘in person’ before the customer ever reaches the dealership,” Dorfman explained.

“We’ve learned that the more the customer can learn about the car and the dealership online, the more likely they are to purchase,” he said.

CarMark Certified is the independent vehicle certification program that is equivalent to the average factory CPO program
 
It has a lot of similarities to a manufacturer program, benefits that make the program very attractive to consumers. The in-service date limited powertrain warranty program is for 72 months/100,000 miles for vehicles that have some original manufacturer warranty remaining, are no more than four model years old with less than 60,000 odometer miles. There is also a powertrain warranty for vehicles outside these guidelines with less than 80,000 odometer miles. In addition to the limited warranty package, CarMark Certified provides consumers with a 116-point physical inspection, trip interruption benefit, rental car reimbursement, towing benefit and wheel and tire coverage.
 
To learn more about CarMark and POADA, visit booth 4511N at the National Automobile Dealers Association Convention & Expo in San Francisco this weekend.
 
More CarMark Certified information may be obtained by calling the CarMark hotline at (800) 628-4635 or by visiting the CarMark website at www.carmarkcertified.com or the POADA website at www.poada.biz.