CARY, N.C. -

CarMark Certified Pre-Owned, a nationwide certification program designed to be equivalent to manufacturers’ CPO programs, has just launched a completely redesigned website at www.carmarkcertified.com.

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The new site, which will be on display at CarMark’s NADA booth (4511N), is more up-to-date, user-friendly and informative, and is designed to be both an excellent resource for consumers interested in purchasing a CarMark vehicle and a portal for dealers interested in selling CarMark vehicles.

On the new CarMarkCertified.com, consumers can search for a CarMark dealer near them and link directly to that dealer’s inventory. The site also offers a way for dealers to request additional information about how the CarMark Certified Pre-Owned program can improve their pre-owned sales.

“The goal of the new site is really to lend credibility to what is already a top-notch national program,” said Bill Zadeits, managing director of the Pre-Owned Automobile Dealers Alliance, which created the CarMark program. “We want the customer to visit the CarMark site and immediately recognize what we already know — that this is a trustworthy brand offering a valuable service that they can depend on to be there when they need us.”

The CarMark Certified program has gained significant momentum in its first four months of operation. Now being offered by dealers in 16 U.S. states, CarMark Certified provides independent and former franchise dealers with the ability to offer CPO vehicles with the same benefits available through factory programs. Furthermore, CarMark Certified allows current franchise dealers to offer “other makes and models” as CPO vehicles.

The CarMark program, administered by APCO/EasyCare, is available to all dealers — franchise, former franchise and independent — and that fact is reflected in the makeup of the current CarMark dealer base. Currently, 53 percent of CarMark dealers are franchise dealers, 31 percent are independents and 16 percent are former franchise.

“CarMark was designed to provide every type of dealer with the ability to offer their customers the peace of mind that comes with the purchase of a CPO vehicle,” said Zadeits. “Franchise dealers already understand the importance and value of certification. Now, by combining CarMark with their manufacturer’s certification program, they can potentially certify all of the used vehicles on their lots. Former franchise and independent dealers can use the CarMark Certified Pre-Owned Program to set themselves apart from their competition and compete with the peace of mind and value offered by manufacturers’ certification programs.”

For more information about the CarMark program or how to become a CarMark dealer, visit CarMark at NADA booth 4511N. Dealers can also visit www.carmarkcertified.com, e-mail info@carmarkcertified.com or call APCO/EasyCare at (800) 628-4635.