CHICAGO -

Ford is seeking input from consumers and asking them to share their adventurous sides in a new campaign designed to stimulate interest in the revamped 2011 Ford Explorer.

The “Go. Do. Adventures” campaign asks consumers what they would do with an Explorer for a week. Consumers’ stories about their adventures can be essays, photos or videos. They can post their tales at a number of websites, including www.ford.com/explorer and via Facebook.

Ford will choose the best submissions and these contestants will get to “live out their dream adventure, courtesy of the all-new Explorer”

“We want people to get out there and experience their environment with friends and family in a fresh new way, and the new Explorer is the best vehicle to do it in,” said Jim Farley, Ford group vice president of global marketing, sales and service. “Ford has reinvented the Explorer, and with this new campaign we’re inviting consumers to be just as inventive by coming up with their ultimate adventure.”

Eric Peterson, Explorer communications manager, noted: “This provides a platform for a larger audience to experience Explorer. We started the conversation by revealing Explorer on Facebook and are continuing to advance that dialogue online. We have actively answered our fans’ questions, but now we have an opportunity to create advocates and show how Explorer can enable you to do the things you always dreamed of.”

Ford will also team with Outside Media to pick what it believes the most compelling adventures to be made into short films.

These films will be shown in traditional media outlets and online. The short films will eventually be used to make a one-hour TV special.

Moving along, Ford shared a bit more about the “Go. Do.” campaign it rolled out for the Explorer during the summer, which kicked off with Ford unveiling the new model on Facebook back in July.

As the campaign has continued to blossom and new elements are added, Ford said the Facebook fan count has now exceeded 138,000 people and is still moving upward.