TORONTO -

TRADER Corp. last week announced the launch of Autos.ca, a new Canadian website  featuring automotive information for consumers and advice on making smart car purchase decisions. Officials said the site combines the strength of CanadianDriver.com’s car reviews and tips from Canadian automotive journalists with AutoTrader.ca’s Canadian car inventory.

"Building on the strength of CanadianDriver’s strong brand equity and comprehensive editorial content and AutoTrader.ca’s unparalleled car inventory, Autos.ca fulfills a clear consumer demand for a single site providing unique Canadian content, trusted car reviews and news, along with a complete list of car listings," said Doug Clarke, president of TRADER Corp.

According to Clarke, by the end of the year, the site will also offer tools and tips to support car owners throughout the ownership cycle, with information on topics such as car insurance and vehicle maintenance.

In the first phase of its launch, Autos.ca will focus on new-passenger vehicles, providing thorough car reviews, first drives and test drives features, news updates, and buyers’ guides from car journalists and experts, members of the Automobile Journalists Association of Canada.

Autos.ca will feature information on new-car pricing and incentives from manufacturers and dealers, which will be updated daily. A comparison-shopping tool will allow consumers to compare latest makes and models in one place, with a snapshot of vehicle specs and pricing.

The site will also offer over 100,000 new-passenger vehicle listings from dealerships throughout the country, and a search tool based on geolocalization to help locate nearby car dealers. Moreover, vehicle listings are integrated right into the site’s editorial sections.

Future upgrades to the site will add videos, as well as tools, tips and quotes on various car-related topics such as car insurance and maintenance. In addition, AutoTrader.ca’s used car inventory and functionality will be integrated to the site.