FOUNTAIN VALLEY, Calif. -

Coming on the heels of its advertising campaign connected with the Super Bowl, Hyundai Motor America outlined its strategy as the company serves as the exclusive automotive sponsor of the 83rd Academy Awards, which are set to be broadcast Sunday on ABC.

The automaker highlighted that nine Hyundai ads will air throughout the coverage — two during pre-show activities and seven more during the awards ceremony itself.

In accordance with Academy rules and to ensure that Hyundai’s long-time “voice” gets to enjoy the spotlight for a second consecutive Oscar nomination, the automaker cast a guest star for a portion of the evening. Jason Bateman has been tapped to provide the voiceover for four ads surrounding the Best Actor award presentation.

Hyundai’s award show lineup includes spots for the Sonata, Sonata Turbo, Sonata Hybrid, Elantra, Genesis and Equus.

The company noted the two red carpet ads include “Good Things Come in Threes” featuring Sonata’s three distinct powertrains, and “Comfy Home” featuring the Equus flagship sedan.

OEM officials explained in-show spots include “Family,” featuring Sonata; “Anachronistic City” featuring Sonata Hybrid; “Drawing Board,” “Childhood,” and “Deprogramming” all featuring Elantra; “Greatest Luxury,” featuring Genesis; and “iPad” highlighting Equus’ unique application of an iPad owners manual.

Hyundai noted Bateman lends his voice to “Drawing Board,” “Greatest Luxury,” “Anachronistic City,” and “iPad.” The manufacturer pointed out its campaign also includes several animated billboards throughout the show.

The company added “Drawing Board” and “Greatest Luxury” are both making their debuts during the show.

“Hollywood’s biggest night is a pillar of our ‘Big Voices in Big Places’ strategy, positioning Hyundai in the most-watched, high-profile advertising venues,” stated John Krafcik, president and chief executive officer of Hyundai Motor America.

“With the compelling TV ratings combined with the glamour of the event and its attendees, it’s an ideal venue to show off the stars of our vehicle lineup,” Krafcik continued.

Furthermore, Krafcik mentioned all of Hyundai’s Academy Awards commercials feature the company’s  2011 “New Thinking, New Possibilities” brand vision. He also said Innocean Worldwide Americas, Hyundai’s agency of record, is responsible for all creative.

To review Hyundai’s Super Bowl ads, visit www.hyundainews.com/Media_Kits/Video_Clips/.