Analysis
Podcast: Accu-Trade’s Logan Keirstead & Sean Liptay
Thursday, Aug. 3, 2017, 06:49 PM
Auto Remarketing Staff
In this week's episode, Logan Keirstead and Sean Liptay of Accu-Trade join the show. They chat with Joe about their company's momentum, building a wholesale brand and more. Download and subscribe to the Auto Remarketing Podcast on iTunes or on Google Play. You can also listen to the latest episode in the window below. All episodes can be found on our Soundcloud […] [Read More]
Study: Many dealers ineffectively measure success of ad campaigns
Thursday, Aug. 3, 2017, 05:00 PM
Auto Remarketing Staff
Sixty-eight percent of dealers either aren’t effectively using or simply are not using marketing attribution to gauge the results of their advertising campaigns, according to a recent study by Clarivoy. The marketing technology firm’s latest study, the 2017 State of Automotive Attribution Report, examines the current state and usage of marketing measurement among retail dealers. Clarivoy's findings […] [Read More]
Dutch marketing firm makes Canadian acquisition
Thursday, Aug. 3, 2017, 02:13 PM
Auto Remarketing Staff
An online automotive marketing operations based in The Netherlands and out to serve the Canadian, Latin American and European markets made a move to strengthen its North American footprint. In order to accelerate its development and strengthen its Canadian market presence following the acquisition of DEALERCITY CANADA, Dutch company DEALER Corp. has purchased the trademarks […] [Read More]
Top states & models in used hybrid/EV market
Wednesday, Aug. 2, 2017, 08:33 PM
Joe Overby, Senior Editor
The year was 2001, and the state was Maryland. The vehicle was a silver Honda Insight. It was the first used hybrid ever sold by CarMax, according to the company. Since then, CarMax said last month in this blog post, it has sold more than 100,000 used hybrids and electric vehicles, with choices of model […] [Read More]
TrueCar kicks off pet adoption campaign with animal society
Tuesday, Aug. 1, 2017, 08:15 PM
Auto Remarketing Staff
TrueCar and Best Friends Animal Society recently announced the start of "On The Road to #SaveThemAll," a joint campaign to raise awareness about the number of adoptable pets euthanized at shelters across the U.S each year. According to Best Friends Animal Society, 5,500 homeless pets are killed in the U.S. each day and nearly 2 […] [Read More]
Projected length of vehicle ownership by 2021
Monday, Jul. 31, 2017, 03:45 PM
Auto Remarketing Staff
Infiniti Research determined owners who purchased a used vehicle are not keeping them as long as they did just five years ago. According to new information Infiniti Research recently shared, used-vehicle owners previously kept their unit for at least seven years based on information uncovered in 2012. Now, that ownership length has decreased to four […] [Read More]
Car buyers increased online research means less dealership visits
Monday, Jul. 31, 2017, 03:15 PM
Auto Remarketing Staff
Consumers' grasp of more online vehicle research channels than ever means fewer dealership visits because car shoppers depend on digital resources to educate themselves, according to Netsertive’s latest survey on U.S. car shoppers’ buying patterns. The digital marketing technology company’s Automotive Shopper Path to Purchase Survey found that 67 percent of respondents only visit up […] [Read More]
AIADA cheers lawmakers for halting border adjustment tax
Friday, Jul. 28, 2017, 03:16 PM
Auto Remarketing Staff
While the Congressional clash over healthcare is generating plenty of headlines, the American International Automobile Dealers Association applauded this week’s actions by the so-called “Big Six” — a group of lawmakers and administration officials working together to establish a road map for tax reform — who have officially abandoned a potential border adjustment tax (BAT). House […] [Read More]
Podcast: Steve Levine of Ignite Consulting Partners
Wednesday, Jul. 26, 2017, 06:52 PM
Auto Remarketing Staff
The newest episode features a visit with one of the industry’s experts on compliance — Steve Levine — who is chief legal and compliance officer at Ignite Consulting Partners. Nick and Steve discuss how the regulatory world has intensified since the arrival of the Consumer Financial Protection Bureau. Plus, they offer suggestions so dealerships easily […] [Read More]
Desktop vs. mobile satisfaction gap widens, says J.D. Power
Wednesday, Jul. 26, 2017, 04:02 PM
Auto Remarketing Staff
Consumer satisfaction with mobile when car shopping is currently outpacing the desktop, according to a recent study released by J.D. Power. Now in its 18th year, the J.D. Power 2017 Manufacturer Website Evaluation Study Cross-Device—Summer found that, based on a 1,000-point scale, overall satisfaction averages 827 for the smartphone platform and 814 for the desktop. The consumer […] [Read More]