Perhaps the next “up” to come through your dealer website or walk into the showroom might want to own more than one vehicle. While the rate of ownership of cars and light trucks has steadily declined since its peak a decade ago, it is starting to climb, according to a University of Michigan researcher. In […] [Read More]

Dealerships are losing an average $380,000 annually in service revenue as a result of missed opportunities to digitally engage with and retain millennial car buyers, according to a study released by AutoLoop on Tuesday. As the purchasing power of this key demographic expands, modifications to digital engagement strategies will be required to increase low millennial […] [Read More]

At a remarketing industry event last year, I got the rare chance to go fishing during a work trip. Along with one of the event’s hosts, my partner on the boat that day was Dan Kennedy of General Motors. Well, after a short-lived stay of not catching a darn thing, the three of us found […] [Read More]

Last week, Cox Automotive executive vice president and chief marketing officer John Kovac accepted a lifetime achievement award from the Atlanta Chapter of the American Marketing Association (AMA) in recognition of his long-standing record of marketing achievements throughout his career. Kovac was presented with his award at the 60th annual AMY Awards gala on Thursday […] [Read More]

Maybe it’s their electric freshmen Jayson Tatum and Lonzo Ball. Maybe it’s the nearby tech hubs: the Research Triangle Park in North Carolina and “Silicon Beach” in Southern California. But when Swapalease.com asked drivers to name the NCAA basketball teams that reminded them the most of a Tesla — and again when respondents were asked to […] [Read More]

The U.S. Department of Transportation said the number of recall campaigns and total amount of vehicles impacted reached new highs in 2016. DOT officials tabulated that there were 927 recall campaigns last year, involving a total of 53,194,177 vehicles. The tally marked the third year in a row recalls surpassed the 50-million mark. That string […] [Read More]

Fortune magazine has released its 100 Best Companies to Work For list, and several companies familiar to the remarketing space made the cut.  CarMax, for one, was named to the list  for the 13th consecutive year. The used-car retailer ranks number 77 on this year’s list. Currently, CarMax is looking to fill more than 2,000 positions […] [Read More]

Some new-car models, particularly a few luxury vehices,  are resold after just one year of ownership signficantly more often than the average car is, according to a newly released analysis by iSeeCars.com While just 1.5 percent of  car buyers resell their new cars within the first year of ownership, iSeeCars spotlighted 11 models thatn see at […] [Read More]

Jumpstart Automotive Media announced on Monday that it found the Chevrolet Impala — one of two Chevrolet models recently named on Consumer Reports' 10 Top Picks of 2017 list — to be the most cross-shopped non-luxury vehicle amongst consumers last year. “Chevrolet Impala’s size lends itself well to consumers who are deciding between midsize or […] [Read More]

GM’s big moves in Europe to kick off the week seem to be financially prudent ones, say analysts with Cox Automotive. General Motors said Monday it has reached a deal with PSA Group that will move its Opel/Vauxhall unit and the European operations of GM Financial into the PSA Group. PSA would acquire Opel/Vauxhall for 1.3 […] [Read More]