Analysis
Subaru, Acura lead KBB’s 5-Year Cost to Own Awards
Wednesday, Feb. 8, 2017, 10:00 AM
Auto Remarketing Staff
Kelley Blue Book released its 5-Year Cost to Own awards on Wednesday, and taking the top spots were brands that are no strangers to this list. Subaru earned the brand-level award for the second time in three years, while Acura received the top luxury mark for the second straight year. KBB based the awards on its 5-Year […] [Read More]
U.S. News selects 20 ‘Best Cars for the Money’
Tuesday, Feb. 7, 2017, 09:29 PM
Auto Remarketing Staff
On Tuesday, U.S. News & World Report announced the winners of its 2017 Best Cars for the Money awards, which recognize vehicles that provide consumers with the best combination of quality and value within 20 automotive categories. Methodology for determining winners includes merging quality and value data into a composite score. Within the 20 categories, […] [Read More]
6 Easy ways to make your CPO program more efficient
Monday, Feb. 6, 2017, 09:48 PM
Rob Christman , Guest Columnist
On New Year’s Eve, I was lucky enough to ring in 2017 in Athens, Greece. It was the trip of a lifetime: watching spectacular fireworks over the ancient Acropolis and the Parthenon, and experiencing the flavor of modern-day Athens. But, of course, the car guy in me had one big question: What’s it like to […] [Read More]
Alfa Romeo spikes in football advertising
Monday, Feb. 6, 2017, 09:19 PM
Joe Overby, Senior Editor
Did you punch in the search term “Alfa Romeo” during Sunday night’s Super Bowl? If so, you probably weren’t alone. Online traffic for the Italian car brand — one of nine automakers to air ads during the game, according to Cars.com — skyrocketed, say analyses released Monday. There was a 1,179-percent spike in visits to […] [Read More]
Spending $5M on Super Bowl ad? Make it count
Friday, Feb. 3, 2017, 07:39 PM
Joe Overby, Senior Editor
When marketing a product, understand your audience. Blend in some social media. Sounds simple enough, right? But when you’re dropping $5 million on a 30-second Super Bowl ad — which Experian points out is the going rate this year — that simple strategy becomes a tad more important. “Because this is one of the most sought-after advertising […] [Read More]
Millennials aren’t just looking for used more, but practicality, too
Thursday, Feb. 2, 2017, 09:05 PM
Chris Hart-Williams, Staff Writer
Fifty percent of millennials plan to own each of their vehicles for less than five years, according to Autolist.com, and rather than investing in rental cars, millennials are buying cars — and they’re buying more used than new, says Crowdtap. The two recent studies examined millennial vehicle purchasing and driving trends. Cost and environmental efficiency […] [Read More]
Showroom traffic for used-cars firm, but down for new
Wednesday, Feb. 1, 2017, 09:56 PM
Chris Hart-Williams, Staff Writer
Car sales in December closed exceptionally strong because there was likely a pull forward effect, especially given a number of attractive incentives offered across the industry. January may be suffering a bit of a hangover after the impressive deals seen at the end of last year, according to, Alec Gutierrez, senior analyst for Kelley Blue […] [Read More]
Shift’s top 10 used cars for 2017
Wednesday, Feb. 1, 2017, 07:57 PM
Auto Remarketing Staff
The team at online vehicle sales platform Shift sifted through reports about how various models stack up using 10 different characteristics such as depreciation, fuel efficiency, safety and spaciousness to determine what site officials said are the top 10 best used cars for 2017. “Even though there were many ways we could have sliced this, […] [Read More]
Latest Black Book white paper considers role data analytics now plays
Tuesday, Jan. 31, 2017, 09:09 PM
Auto Remarketing Staff
On Tuesday, Black Book released its latest insights white paper titled, “Data Analytics: Critical for Driving Today’s Automotive Decisions.” Officials highlighted the paper offers an in-depth look at the role data analytics are now playing for automotive professionals and how they can be used to make more profitable business decisions. Ever since the recession, Black […] [Read More]
Cox Automotive names Automotive Woman of Year
Tuesday, Jan. 31, 2017, 04:46 PM
Auto Remarketing Staff
Cox Automotive presented Ford’s Linda Silverstein with its 12th annual Barbara Cox Automotive Woman of the Year Award during a breakfast at the NADA Convention on Saturday. The remarketing and rental operations general manager was recognized for her business leadership, community advocacy and commitment to advancing the automotive industry. “Linda is exactly the type of […] [Read More]