Analysis
Coming soon: Our 25th anniversary issue
Tuesday, Nov. 8, 2016, 08:34 PM
Auto Remarketing Staff
Auto Remarketing officially turned 25 this year. While this is the anniversary for silver, we like to think the past two-and-a-half decades have been golden. We’re celebrating with our Dec. 1 issue, the 25th Anniversary Edition of Auto Remarketing, and we want your input. After all, Auto Remarketing can’t happen without you. So, if you […] [Read More]
Dealers in battleground states face election-season challenges
Friday, Nov. 4, 2016, 06:59 PM
Sara Schweiger, Staff Writer
Election season got you down? If you're a dealer doing business in a battleground state, the answer is most likely yes. A recent analysis by Dealer.com revealed that car-shopping behavior in states where the vote can “swing” either red or blue – Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia and […] [Read More]
How auto marketers can use mobile to drive traffic
Thursday, Nov. 3, 2016, 02:52 PM
Ted Dhanik, engage:BDR
Marketers are using mobile’s targeting capabilities to more adeptly find their prospects and customers. Although certain best practices are universal, sometimes you need a unique approach to best navigate industry-specific challenges. The auto purchase journey is more fragmented than ever before, and people are doing more research online before visiting a dealership. Marketers need to […] [Read More]
Where automakers rank when it comes to recalls
Wednesday, Nov. 2, 2016, 06:37 PM
Auto Remarketing Staff
With recalls very much in the news these days, dealers and drivers alike may be wondering about automakers’ track records when it comes to such actions. Using new-vehicle sales data as well as recall data from the National Highway Transportation Safety Administration from the last three-plus decades, iSeeCars endeavored to find out. The Boston-based automotive […] [Read More]
‘Frozen out’ new small-car shoppers turn to used or stay home
Tuesday, Nov. 1, 2016, 07:54 PM
Joe Overby, Senior Editor
When it comes to smaller new-car segments, one of the trends at play in the slowdown is “an affordability issue,” says Autotrader senior analyst Michelle Krebs. “There are just many consumers who are being frozen out of the new-car market,” Krebs said during the Q&A portion of sales day conference call with the media on […] [Read More]
Millennials hold the key to vehicle gift giving
Tuesday, Nov. 1, 2016, 02:04 PM
Sara Schweiger, Staff Writer
They might not always appear on the driveway wrapped in a giant bow, but gifted cars — either to a loved one or one’s self — are a big deal. And millennials, it turns out, are the demographic most likely to be doing the gifting. According to eBay Motors’ just-released Holiday Automotive Gifting Survey, millennials […] [Read More]
Despite upgrades, late-model units not fetching higher prices
Wednesday, Oct. 26, 2016, 08:19 PM
Joe Overby, Senior Editor
Vehicles in recent years have become better equipped and often contain more advanced technology, but while these upgrades might lead to higher MSRPs, they aren’t lifting prices in the auction lanes as late-model pre-owned units. The reason? Largely, there are so many of them. According to the latest Blue Book Market Report from Kelley Blue […] [Read More]
Millennial car buyers helping banish the gender gap
Wednesday, Oct. 26, 2016, 05:52 PM
Sara Schweiger, Staff Writer
Not only are millennials becoming a bigger chunk of today’s car shoppers, they are squashing some stereotypes in the process. Edmunds’ newly released Car Shopping and Gender Report reveals that the idea of the man as the confident decision maker and the woman as the clueless sidekick doesn’t hold so much weight these days. Of […] [Read More]
More Republican shoppers than Democrats to be impacted by election
Tuesday, Oct. 25, 2016, 04:37 PM
Auto Remarketing Staff
With just saying the last names of the presidential candidates often triggering intense reactions, Swapalease.com on Tuesday released results of its 2016 Election & Cars survey, revealing interesting findings that show the differences in how the two parties view aspects of the automotive industry. When it comes to how the election might impact how dealers […] [Read More]
Pickup truck trade-in loyalty at 74%
Monday, Oct. 17, 2016, 08:34 PM
Joe Overby, Senior Editor
If a shopper brings a truck in on trade, chances are likely — especially this year — that he or she will buy another truck. According to Edmunds.com, 74 percent of truck trade-ins through three quarters of 2016 have resulted in the customer buying another truck. Edmunds began tracking trade-in data in 2005 and said […] [Read More]