Analysis
Top closers choose their words carefully
Thursday, Jun. 9, 2016, 07:05 PM
Auto Remarketing Staff
Choose your words carefully. Turns out this adage is as relevant on the showroom floor as it is anywhere else. Through its “Language of Closers” research, CDK Global found there is optimal verbiage car dealers can use to boost their chances of sealing deals. The top word used by closers was “provide,” used mostly in […] [Read More]
Glassdoor honors 4 CEOs in auto space
Wednesday, Jun. 8, 2016, 05:58 PM
Auto Remarketing Staff
The chief executive officers from Equifax, Enterprise Holdings, Carfax and Edmunds.com were among the business leaders with connections to the automotive industry recognized as Highest Rated CEOs for 2016 by Glassdoor, an online jobs and recruitment marketplace. The honors, bestowed upon top leaders in countries throughout North America and Europe, came as part of Glassdoor’s annual […] [Read More]
AutoPacific announces 2016 Vehicle Satisfaction Awards
Wednesday, Jun. 8, 2016, 02:45 PM
Auto Remarketing Staff
It’s not that new-vehicle owners can’t get no satisfaction. It’s just that for the first time in years, a non-American brand has earned the distinction of most satisfying popular, non-luxury brand among new-vehicle owners. Korean manufacturer Kia claimed that honor in this year’s AutoPacific Vehicle Awards, which measures owner satisfaction with 50 attributes ranging from […] [Read More]
Report shows California still a hot spot for vehicle thefts
Tuesday, Jun. 7, 2016, 04:12 PM
Auto Remarketing Staff
Movie stars and sun may make southern California a hot spot, but several parts of the state have a different kind of “hot spot” distinction: vehicle theft. According to the National Insurance Crime Bureau’s latest Hot Spots report, California’s Modesto Metropolitan Statistical Area (MSA) had the nation’s highest per capita vehicle theft rate in 2015, […] [Read More]
Don’t pull the plug on TV car ads
Thursday, Jun. 2, 2016, 04:42 PM
Sara Schweiger, Staff Writer
In today’s digital world, television advertising is obsolete … or is it? It’s a question many experts are pondering, and those in the auto industry are no exception. A 2014 article in Dealer Marketing Magazine asked, “Does automotive marketing still rely too heavily on TV advertising?,” while one at NADAFrontPage.com touted a study suggesting that car shoppers […] [Read More]
Beige Book: Dealers see steady sales, watching for off-lease impact
Wednesday, Jun. 1, 2016, 07:57 PM
Nick Zulovich, Staff Writer
With 10 of the 12 Federal Reserve districts discussing new- and used-vehicle sales activity, the latest Beige Book highlighted that metal rolling over the curb generally was steady in April and May. On Wednesday, the Fed reported through its district-by-district rundown that looking at overall sales, truck and large vehicle turns outpaced car sales across […] [Read More]
Rental agencies must abide by new law regarding recalled units
Wednesday, Jun. 1, 2016, 03:58 PM
Auto Remarketing Staff
Dealerships and auctions now aren’t the only businesses that must keep close watches for recalled vehicles. The U.S. Department of Transportation’s National Highway Traffic Safety Administration announced that beginning on Wednesday rental car agencies must fix any and all open safety defects before renting out vehicles to customers. The regulator explained Secretary of Transportation Anthony […] [Read More]
4 essentials for big sales in the dog days of summer
Tuesday, May. 31, 2016, 06:02 PM
Brent Carmichael, NCM Associates
The dog days of summer are here. The typical BHPH dealer will sell 30 percent to 35 percent of their annual units in the first three months of the year. They will also realize about the same percentage of their annual profit in the first quarter. So, if you got off to a slow start […] [Read More]
Survey: Bring on the used-lease options
Tuesday, May. 31, 2016, 03:31 PM
Auto Remarketing Staff
Used-vehicle leasing may be having a moment. According to a recent survey by Swapalease.com, 78.7 percent of drivers would consider leasing a used car or truck, and 74 percent of dealers indicated that used lease offers may help or definitely would help move the influx of leases coming back onto their lots. A majority of drivers (75 […] [Read More]
What used-car shoppers want in third-party validation
Friday, May. 27, 2016, 07:16 PM
Joe Overby, Senior Editor
When CarGurus launched its Deal Ratings Badges program that lets dealers display vehicle price endorsements from CarGurus on their own websites, the company shared an interesting statistic about third-party market-value verification and car-shopping. Seventy-eight percent of 2,000 in-market car shoppers surveyed by CarGurus said they would not make a used-car purchase until they view independent, […] [Read More]