Analysis
3 Hondas Top Rankings of Most Popular Used Cars
Friday, Feb. 14, 2014, 05:00 AM
Joe Overby, Editor
Honda took the top three spots on Kelley Blue Book’s list of 25 most-researched vehicles on KBB.com during January, but it was Toyota leading the way with five of its models cracking the rankings. Ford was next in line with four, while Honda and Jeep were each represented by three vehicles in the top 25. […] [Read More]
AutoTrader, KBB Ink NASCAR Deals
Friday, Feb. 14, 2014, 05:00 AM
Joe Overby, Editor
Rendering of the AutoTrader.com Team Penske No. 22 Ford Fusion that will be driven by NASCAR Sprint Cup driver Joey Logano at the July 13 race at New Hampshire Motor Speedway. (PRNewsFoto/AutoTrader.com). SOURCE: AutoTrader.com The AutoTrader Group is adding a few “Days of Thunder” and “Talladega Nights” to its calendar. Two of the group’s companies […] [Read More]
Toyota, Ford Come out On Top of U.S. News’ ‘2014 Best Cars for the Money’
Thursday, Feb. 13, 2014, 06:55 AM
Auto Remarketing Staff
If dealers are trying to lure customers to their lots with deals, they might want to take a look at this recent list from U.S. News & World Report. The company released its choices for the "2014 Best Cars for the Money," which highlighted cars vehicles in 21 categories — from subcompact cars to full […] [Read More]
How Bitter Cold Influences Used Vehicle Choice
Thursday, Feb. 6, 2014, 09:11 PM
Joe Overby, Editor
The severe winter weather is not only impacting shopping activity levels and prices in the used-car market, but it also appears to be influencing the types of used vehicles consumers are going after, especially in the icy Midwest. That’s according to the latest Hot Used-Car Report from Kelley Blue Book, which found that full-size SUVs, […] [Read More]
Emphasizing Value Beyond the Price Tag
Thursday, Feb. 6, 2014, 03:32 PM
Joe Overby, Editor
Here’s something dealers may want to use to emphasize value when the price tag is high: In Kelley Blue Book’s announcement unveiling the 5-Year Cost to Own Awards, KBB’s Dan Ingle points out it’s possible a more expensive vehicle may end up saving the consumer money. Case in point, Lexus and its residual values. The […] [Read More]
Maserati Earns Kudos for Super Bowl Ads
Monday, Feb. 3, 2014, 10:00 PM
Auto Remarketing Staff
Analysts from three of the industry’s vehicle-driven websites — AutoTrader.com, KBB.com and Edmunds.com — stayed busy before, during and after Super Bowl XLVIII to compile data showing which automakers generated the most consumer and online traffic buzz through commercials throughout the broadcast. All three sites noticed a significant lift Maserati experienced with its campaign. At […] [Read More]
New-Car Incentives Down in January, But Rise Coming Soon
Monday, Feb. 3, 2014, 04:39 PM
Nick Zulovich , Staff Writer
Cars.com projected that new-vehicle incentives dipped noticeably in January compared to sequential and year-over-year levels, but chief analyst Jesse Toprak doesn’t suspect that trend will continue, to the benefit of the used-vehicle industry. Toprak estimated that the average incentives given by automakers to turn new vehicles came in at $2,383 during January, down $151 or […] [Read More]
Cars.com Uncovers Buying Habits of Consumers from Super Bowl Cities
Monday, Feb. 3, 2014, 04:34 PM
Auto Remarketing Staff
Cars.com discovered the Ford F-150 is the most popular new vehicle purchased in both Seattle and Denver, home to the football teams that played in Super Bowl XLVIII. While pro football fans in the city of Seattle are rejoicing because of the Seahawks’ victory against the Denver Broncos during Super Bowl XLVIII on Sunday night, […] [Read More]
J.D. Power Reports: 25-and-Younger Crowd Are Interested in New Vehicles After All
Friday, Jan. 24, 2014, 07:36 PM
Auto Remarketing Staff
Auto dealers have a renewed target market, it seems, as a new J.D. Power report finds that younger consumers are interested in new vehicles, after all. Coming in contrary to popular sentiment that consumers 25 years old and younger aren’t interested in buying a vehicle, the recently-released J.D. Power 2014 U.S. Automotive Media and Marketing […] [Read More]
How Dealers Can Capture the ‘Squirrel on Caffeine’
Thursday, Jan. 23, 2014, 10:51 PM
Joe Overby, Editor
Forrest McConnell III, as it turns out, follows website analytics rather intently. It’s no wonder, then, that the new chairman of the National Automobile Dealers Association has this point of advice for his fellow dealers: “If you’re going to be a successful dealer in the future, you better understand how that customer interacts with your […] [Read More]