Analysis
Study: Millennials Driving Less, Leading Overall Decline
Friday, Dec. 6, 2013, 07:00 AM
Auto Remarketing Staff
Dealers are already finding it challenging to reach the Millennial generation because of these potential buyers’ demands for online interaction and increased transparency. Now a study arrived this week showing how these Americans ages 16 to 34 are leading the way in a significant decline in driving altogether, especially in urban areas. The report titled, […] [Read More]
Experian Names Former Visa Exec New Group President of Vertical Markets
Friday, Dec. 6, 2013, 06:58 AM
Auto Remarketing Staff
On Thursday, Experian revealed its choice for a new group president of vertical markets, an area that includes the auto side of the company’s business in North America. Chosen for the position is Jennifer Schulz. In her new position, Schulz will be in charge of the company’s vertical markets group, which also include the public […] [Read More]
Men See Red When it Comes to Used-Car Color Choice, Study Shows
Thursday, Dec. 5, 2013, 06:55 AM
Auto Remarketing Staff
What’s black and white, and red all over? The used vehicles men are more likely to inquire about, it seems. In a recent study, iSeeCars.com spent a year tracking and analyzing the colors and types of cars that male and female visitors to its website inquire about. “It’s one thing to say you like a […] [Read More]
NADA: New Search Tool Offers Dealership Study Data
Thursday, Dec. 5, 2013, 06:54 AM
Auto Remarketing Staff
Attention, dealers: Interested in knowing the turnover rate for service positions among your competitors? Want to know what they’re being paid? This information and more are now available via a new online search tool from NADA, that allows users to search the entire 2013 and 2012 NADA Dealership Workforce Study database. Called the NADA Dealership […] [Read More]
Luxury, High-Performance Models Capture Interest of Used-Car Shoppers Last Month
Wednesday, Dec. 4, 2013, 06:56 AM
Auto Remarketing Staff
Eight of the 12 segments showing month-over-month growth in their share of used retail shopping interest in November fit into one of three categories: high performance, luxury or sports car. That’s the latest from Kelley Blue Book, which detailed which brands and models piqued the interest of online shoppers last month as part of the […] [Read More]
Study: Where Carfax Comes Into Play During Online Car-Shopping
Tuesday, Dec. 3, 2013, 04:45 PM
Auto Remarketing Staff
In addition to a bevy of other findings it uncovered, an independent study conducted by Dataium and commissioned by Carfax took a look at the online paths taken by shoppers who visited an online portal, the Carfax website and a dealer website during the car-shopping process. According to the white paper published by Dataium, the […] [Read More]
‘Advergaming’ on Rise as Lead-Generation Tool for Dealers
Tuesday, Dec. 3, 2013, 03:40 PM
Auto Remarketing Editor Joe Overby
It’s not all fun and games for marketing technology and promotions company PERQ and its FATWIN technology. But that’s a big part of it — and it’s helping dealers break down walls. Offering dealers what is referred to as “advergaming” — in other words, blending branded advertisements into games that offer consumers incentives as well […] [Read More]
10 Most-Requested CPO Models Within Costco Auto Program
Tuesday, Dec. 3, 2013, 06:58 AM
Auto Remarketing Editor Joe Overby
The Costco Auto Program has shared with Auto Remarketing its top 10 most-requested certified pre-owned vehicles for November, and the list shows two brands, in particular, leading the pack by a wide margin. The Honda and Toyota brands combined for eight of the 10 spots, with Lexus and BMW each earning a spot, as well. […] [Read More]
Pent-Up Demand, Days’ Supply Climbing on Same Used Track
Monday, Dec. 2, 2013, 07:00 AM
Auto Remarketing Staff
According to CNW Research’s latest analysis, days’ supply of used vehicles and pent-up consumer demand for used models are rising in tandem. Those pent-up demand trends appear to be particularly good news for dealers since CNW president Art Spinella said “the dam is breaking.” The firm reported in latest Retail Automotive Summary that the average […] [Read More]
GM Foundation Grants $2.9 Million to STEM Education
Wednesday, Nov. 27, 2013, 06:54 AM
Auto Remarketing Staff
The General Motors Foundation on Tuesday announced the recipients of $2.9 million in grants for education. The grants will support 26 leading universities and partnering organizations across the U.S., through the foundation’s University/Organization Partner Program. The initiative provides funding to advance secondary education curricula in science, technology, engineering and mathematics, also known as STEM, information […] [Read More]