Analysis
Pollak: A Call for Velocity-Minded Used-Vehicle Reconditioning
Monday, Oct. 15, 2012, 07:57 AM
Dale Pollak
A used-vehicle manager at a Midwest Honda dealership shared the following message in an email with vAuto consultant Tommy Gibbs and asked for help to address a problem with reconditioning. The manager wrote, “It kills me that all other facets of our business have evolved, especially with the integration of vAuto into our used-car operations. […] [Read More]
Used Car Week Adds New Hotel, Releases Attendee List
Friday, Oct. 12, 2012, 05:59 AM
Auto Remarketing Staff
Due to higher-than-expected registration numbers for the Used Car Week conferences, and projected record-breaking attendance, The Phoenician resort has sold out of rooms for the entire week of the conferences. However, conference organizers have established an alternate hotel option nearby for those who still need to make room reservations, and have negotiated an even lower […] [Read More]
Autobytel & Polk Study: Nearly Half of Potential New-Car Buyers Opt for CPO or Used Model
Friday, Oct. 12, 2012, 05:58 AM
Auto Remarketing Staff
One of the primary findings from a case study based on data collaboration between Autobytel and Polk indicated that dealers and automakers should place even more emphasis on their certified pre-owned and used programs when following up on online consumer leads. Why? Autobytel and Polk found that nearly 46 percent of consumers who planned to […] [Read More]
PPG: 77 Percent of Buyers Influenced by Vehicle Hue; Most Popular Color?
Friday, Oct. 12, 2012, 05:56 AM
Auto Remarketing Staff
Transportation coatings company PPG Industries this week released its annual automotive color popularity and trend data and found a repeat winner. Still ranking as globe’s most popular color choice for cars is white. That being said, based on 2012 automotive build data PPG forecasts that the overall use of color is on the rise. According […] [Read More]
Canadian CPO Sales Appear Strong; DesRosiers Examines Vehicle Age Trends
Thursday, Oct. 11, 2012, 03:59 PM
Auto Remarketing Editor Joe Overby
Bryan Leaitch, the manager of certified pre-owned at Mazda Canada, has spotted one particular trend in company’s relatively new program that has helped spur dealer engagement. “We have noticed that the gross profit per unit for our CPO units versus non-CPO units has increased steadily since our program launch, which has resulted in increased active […] [Read More]
Beige Book: Used Market Strong in Western District; Sales ‘Flat’ for Others
Thursday, Oct. 11, 2012, 05:59 AM
Auto Remarketing Editor Joe Overby
While the San Francisco region has experienced a “robust” used-car environment recently, the other two Federal Reserve Districts reporting used-vehicle trends in the latest Beige Book analysis fared differently. In the latest reporting period, dealers in the New York and Cleveland districts have seen “flat” used-vehicle sales, according to the Federal Reserve. [Read More]
Experian: Toyota Retains Fans; Domestics Dominate Brand Loyalty
Thursday, Oct. 11, 2012, 05:57 AM
Sarah Rubenoff
One Japanese brand, after battling numerous recalls and natural disasters the past few years, still remains a favorite among its loyal fans. It was revealed Wednesday that Toyota Motor Sales,USA ranked highest in corporate loyalty for the second quarter of 2012, according to the Experian Automotive Loyalty and Market Trend analysis. Experian said the OEM […] [Read More]
Study Reveals Top States for Online Used-Car Shoppers
Thursday, Oct. 11, 2012, 05:55 AM
Nancy Pardue
Which states have the highest concentration of online used-car shoppers? According to a new consumer behavior study from Jumpstart Automotive Group designed to connect top auto shopping considerations with specific U.S. regions, the highest concentration of used-car shoppers was found in California, followed by Texas. Jumpstart officials explained the findings to Auto Remarketing. [Read More]
Consumers Wary of Unstable Job Market Send ‘Mixed Signals’ to Auto Industry
Wednesday, Oct. 10, 2012, 05:59 AM
Sarah Rubenoff
With unemployment rates high, the job market remains unstable, and it seems to be affecting the auto industry, as well. Although consumers are not so much concerned with increased car payments, their worry lies in the length of the loans, according to Swapalease.com. [Read More]
Women-Drivers.com Launches Online Test to Gauge Dealership ‘Friendliness’
Monday, Oct. 8, 2012, 07:59 AM
Auto Remarketing Staff
Have you ever wondered how a customer feels when they walk into your dealership? For dealers who are curious just how “customer-centric” they really are, Women-Drivers.com revealed an interactive quiz that enables dealers to evaluate just how shopper friendly their store is and where they have room for improvement. [Read More]