Driving down the road. Watching television commercials. Reading the newspaper. Checking the mail. Surfing the Web. Consumers are inundated by advertisements and marketing campaigns from every imaginable angle by a seemingly innumerable and constantly growing number of companies.  While it may seem simpler to take a “carpet bombing” or blanket approach for your advertisement efforts, […] [Read More]

Indulge me for a minute. I want you to think back to the last major purchase you made. It could’ve been a car — for yourself or for a loved one. It could’ve been tuition. It could’ve been a house, or a house repair. Or a vehicle repair. Whatever it was, it comes to mind […] [Read More]

Congratulating supporters for their generosity, organizers of the Recovery Agents Benefit Fund (RABF) highlighted the program’s success during the past year, which helped more than 50 families and distributed more than $250,000. RABF organizers indicated individuals asked for assistance from the fund because of falling on what they described as “exceptionally hard times” due to […] [Read More]

Ford Motor Co. vehicles took four of the top 10 spots in the latest list from Cars.com outlining the steepest used-car price hikes for April. According to this report written by Mike Hanley of Cars.com, the 2012 to 2014 model-year used car with the biggest increase in asking price last month was the Lincoln MKZ, […] [Read More]

The National Independent Automobile Dealers Association announced Thursday that ReCARnation and its owner, Marc Powell, have been recognized for business excellence with the Jack and Donna Rust Award for Excellence in Ethical Business Practice. The Albuquerque, N.M.-based dealer, who was also recognized as the NIADA National Dealer of the Year, was presented the award at […] [Read More]

Women buyers now account for more than half of all car sales, and they influence more than 80 percent of car purchases.  Yet one out of three women feel apprehensive or overwhelmed when they shop and buy a car.  Less than 40 percent of women car buyers feel confident about the process.  A full 75 […] [Read More]

Given the demand they’re fetching and the resulting short supply, perhaps it’s no surprise that the auction value of sports cars increased more than any other segment in April, according to Kelley Blue Book. Between March 27 and April 24, the KBB Auction Value of model-year 2012 to 2014 sports cars jumped 2.6 percent, the […] [Read More]

The roller-coaster that is lease credit approvals watched by Swapalease.com swung significantly again in April, rising to the highest point in six months. Site officials reported April’s metrics continued more volatility after they saw the approvals rate during the month come in at 78.6 percent. That level represented a 31.0-percent jump from the approvals rate […] [Read More]

License plate recognition provider PlateSmart Technologies recently reached an exclusive licensing agreement with PRA Location Services to provide LPR technology for the company’s repossession and recovery services nationwide. Officials highlighted PlateSmart partnered with PRA Location Services, a business of PRA Group, as the exclusive licensee to the repossession and recovery vertical because of PRALS’ position […] [Read More]

The same economic drivers helping to lift the new-car market are also benefitting the used-car market, said NADA chief economist Steven Szakaly, whose analysis points out three key metrics pushing demand. “Just like the new-vehicle market, we continue to see healthy demand for used cars,” Szakaly said in an analysis released by the National Automobile Dealers […] [Read More]